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Greg, an alert reader from–well, I’m not sure where he’s from–left this comment on my About page yesterday:

So, help me out here. Your blog is getting major hits, top five on WordPress, and while I respect your writing, and it is interesting at some level–to what do you attribute so much traffic? Do you have a lot of family? No sex, no sports, no mean spirited politics. What’s the secret?

Well Greg, normally I’d reply under your comment. But I thought it was such a good question that to leave it buried in the bowels of my About page just seemed too much of an injustice.

The secret?

To hell with the secret. First, let’s get our facts straight.

“Major hits?” I hadn’t noticed. But then I hadn’t been paying much attention. I’m a busy guy. I’ve got two kids, two jobs, two pets, two snowstorms to shovel out from, two cars–no wait, scratch that, one is in the shop with transmission trouble . . .so just one of those for now.

Plus with all those mysteries to solve and domestic dragons to slay . . .

Admittedly, I’ve been a bit distracted.

So I put my people on it. Spared no resource. Determined to find out what Greg was talking about, I signed off on hours of overtime. Intense research into all manner of ego-searching ridiculousness ensued.

Finally they came back with this:



Huh. . .

So it was true. Greg was right.

But why?

I quickly began to wonder myself, what was “the secret?”

Again, I sent everyone here at Chris Wondra . com back out on the street, instructed them to pound the pavement, leave no leaf unturned, use every “hard work” cliché they could in order to read and interview every link baiting, social network building, SEO, WOM, and viral marketing expert out there.

By gum, we were determined to figure this out.

And what did we find?


According to the experts, it’s a total fluke.


Flash in the pan.

There is nothing special about me or this web log . . . or my writing for that matter. Nothing to see here. Move along.

But they also said this:

“Continue to follow your bliss, Chris Wondra. Do what you love. Enjoy the path you are on. And make as many friends as you can along the way.”

Then they quoted Joseph Campbell:

“We have not even to risk the hero’s adventure alone, for the heroes of all time have gone before us. The labyrinth is thoroughly known.

We have only to follow the thread of the hero path.

And where we had thought to find an abomination, we shall find a god.

And where we had thought to slay another, we shall slay ourselves.

Where we had thought to travel outward, we shall come to the center of our own existence.

And where we had thought to be alone, we shall be with all the world.”

I particularly liked that last part–about being with all the world.