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School teacher, dad, homeowner turns superhero but has to learn his powers along the way

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Because: The New Magic Word

December 22nd, 2007 · 4 Comments

. . .but still not as magical as the “P” word (no not “please”, the other one).

We’re in the middle of a unit on persuasion right now. I love this unit because it’s so rich–it’s a great topic from which to teach so many cool things. Yes, students learn persuasive techniques so that they can better manipulate their parents and teachers, but we also hunt for these techniques when we read sales letters and advertisements (reading standards); we search for them on the radio and TV commercials (listening standards). Writing with these techniques requires discipline, a keen understanding of audience, and attention to details (writing standards). From a Language Arts perspective, it’s good stuff–great stuff.

But it’s also a blast because we get tap into a little psychology, human behavior, and begin to think a bit about thinking.

One of the mind benders I introduce is famously known (in psychological circles anyway) as the “The Copy Machine” study, conducted by Ellen Langer, the first woman to earn tenure as a professor of psychology at Harvard.

The following is an excerpt from an article originally published in the New York Times by Philip Hilts.

In that study, she stationed someone at a copy machine in a busy graduate school office. When someone stepped up and began copying, Dr. Langer’s plant would come up to the person and interrupt, asking to butt in and make copies. The interruption was allowed fairly often, about 60 percent of the time. But the permission was granted almost 95 percent of the time if the person stepping up to interrupt not only asked, ”May I use the copy machine?” but added a reason, ”because I’m in a rush.”

That seems to make sense. People heard the reason and decided they were willing to step aside for a moment. What was odd, Dr. Langer found, was that if the interrupter asked, ”Can I use the machine?” and added a meaningless phrase, ”because I have to make copies,” the people at the machine also stepped aside nearly 95 percent of the time.

The idea, she said, is that the listener at the copy machine heard a two-part statement: a request and something like a reason. That was all their mental script for such a situation required. They never did reflect on the fact that the interrupter’s ”reason” was not meaningful.

As a teacher, I get dozens of requests an hour. Most are fairly pedestrian:

  • “Can I borrow a pencil?”
  • “Can I go to my locker?”
  • “Can I get a drink?”
  • “Can I go to the bathroom?”

Now, after we learn a few persuasive techniques, I tell the students to persuade me. After learning about the power of the word “because,” most of them use that . . .because it’s relatively simple.

And it works even better than “please”. Still, most of them forget.

“Mr. Wondra, I need to go to the bathroom.”

“Persuade me,” I’ll say.

They’ll roll their eyes, sigh heavily, do a little potty dance.

“But Mr. Wondra! I REALLY have to go . . .BAD!”

I nod and smile. Eventually, they realize I’m not budging and so fumble around until they construct coherent request. After awhile they begin to do it automatically–or at least they remember after I look at them and say nothing.

I figure this is good teaching–reinforcing the content using a real world application–right? Plus I get to play the powerful-hoity-toity teacher role.

This was the case the other day. I was in the back of the room spot checking (quickly assessing) an assignment, when a fairly quite but confident a girl walked over.

“Mr. Wondra, can I go the bathroom?”

I looked up.  There was a slight pause, but her expression never changed, and she never broke eye contact.

“. . .because I have my period.”

Talk about a persuasive argument. She knocked that one out of the park.

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Tags: Teaching

4 responses so far ↓

  • 1 Mrs. Chili // Dec 23, 2007 at 6:25 am

    “Talk about a persuasive argument. She knocked that one out of the park.”

    Yeah, well, pretty soon they’ll get hip to you and start coming up with all KINDS of freaky reasons.

    I need to take a class in persuasion. I teach it in both my composition and public speaking classes, but I don’t feel confident in my own ability to be persuasive. I’m looking forward, too, to seeing The Great Debaters. Not only do I love me some Denzel, I also really want the mini-course in debate and logic.


    Mrs. Chilli,

    Freaky reasons–I know. I’m going to have to dial back my pompous-know-it-all-teacher-persona or they’ll start to get aggressive.

    Persuasion–A couple of years ago I took a mail order class on Copywriting to learn the persuasive techniques used in effective sales letters and advertisements. It was fascinating. I’ve been hooked ever since.

    The Great Debaters–I was just talking to another English teacher at my Masters class the other weekend about this. It looks fantastic.

    Thanks again for stopping by, Mrs. Chilli!

    Chris

  • 2 Mark // Dec 27, 2007 at 2:49 pm

    I love persuasive language. Have you ever delved into NLP? Very cool stuff that studys and applies the brain and language to persuade. I love the power of “because “and the inferred lie of “but”
    I think one of the key problems with people and use of language is that they do not know how to effectively ask for what they want.
    Great post, Chris!

    Mark,

    I Love NLP stuff! I’ve kind of been looking and learning what I can here and there for the past couple of years. I’m fascinated by it and am hoping to be able to incorporate it into some of my studies as I pursue my Masters the next couple of years.

    Do you know much about NLP? I’d love to learn if you know of any good resources.

    Thanks for your continued visits, Mark.

    Chris

  • 3 Jessica // Feb 17, 2008 at 10:42 am

    Hey, I’m catching up on some chriswondra reading this morning, . . .
    speaking of advertising, do you know about adbusters? Check these out. I minored in advertising a million years ago, and a young hip professor who I had a crush on but later found out was gay, showed these to us. I’ll never forget it.

    http://adbusters.org/spoofads/index.php

  • 4 Crystal A. // May 29, 2008 at 4:04 pm

    Oh geez! Well, that was probably a bit uncomfortable for you! Wow. Ha. You have me wondering who that was, too.

    Smart girl…I think that is probably the best persuasive technique you could use if you want to go to the bathroom.

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