Quite honestly, I think this is stupid–perhaps because I don’t completely understand it–but in keeping with my values, I feel that you should know something.
There are some ads on this site. If you click these ads, I make a little money. I know, I know. So what right? What does that have to do with you, right?
In order to serve you up ads that you’ll be more likely to be interested in, I think they want to track you somehow. Honestly, I have no idea how this might work, but I suspect that they can somehow track surfing data.
Again, I really have no idea what this has to do with me. I’m not tracking you or keeping any of your info. If you leave a comment, and happen to also leave your email, rest assured I will usually ignore it. Sometimes, if I find your comment unusually intelligent or interesting, I may email you back. But, other than that . . .you know. I’ve got more important things to keep track of–like the Twins or Vikings standings, or where I left my damn shoes.
If you’d like more information about how I really feel about this, you might read what Seth Godin has to say about sugar-coated corporate speak. If you’d like to know what the hell Google is up to, you can read all the technical stuff, here.
Or I lifted the following right from the Google privacy info page about advertising:
Anyone may opt out of the DoubleClick cookie (for AdSense partner sites, DoubleClick ad serving, and certain Google services using the DoubleClick cookie) at any time. Google also offers a number of options to permanently save your opt-out settings in your browser. In addition, Google allows third party advertisers to serve ads on the Google content network. Using a tool created by the Network Advertising Initiative, you can opt out of several third party ad servers’ and networks’ cookies simultaneously.
So there you have it. Now you know.